The systematic thinking in our industry is that settings are the result of design failure. As designers, our goal is to create product experiences that don’t require any adjustment by the user. So offering customization options is often seen as a failure to make firm product decisions

Why do you want to invest on building a tech to support a product is not tested yet. I would prefer to use third-party services and market test my product done before my start building a tech team.

The mobile applications with content streaming as their only value proposition. Examples include – Video Streaming Apps (Netflix, Youtube, Prime,Disney+Hotstar), Audio (or Music) Streaming Apps (Spotify, Soundcloud, Gaana), Sports UpcreatedAts App (Cricbuzz, Cricinfo) etc.

With plenty of options available for building a product using third-party API options operating on pay-as-you-go model is a real life saver for a product. I have come across an API for doing anything and everything, although mostly not-so-important. Get to know my thoughts on the same

Having the capability to mould the processes as per need and deliveries is a crucial attribute for survival of a service based startup.

Specially when the company is working in the domain of design- in which there is no death of urgent and ad-hoc deliveries.

CTR often serves aa first benchmark of whether your prouuct is interesting enough or not.

I had to take some tough decisions to iterate over flow and approch of product eventually bringing good outcomes.

We define and create digital brands with soul and personality that transmit those intangible values that make the brand recognisable and remembered in many different ways.

Our use of technology aims to enhance product efficiency and performance and achieve business objectives.